{"title":"Brightening","description":"\u003ch2 dir=\"ltr\"\u003e\n\u003cstrong\u003eVitamin C Skin Care: Why Your Routine Can’t Miss It\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhen it comes to \u003ca href=\"https:\/\/serekoshop.com\/collections\/brightening\"\u003e\u003cstrong\u003eskin brightening products\u003c\/strong\u003e\u003c\/a\u003e, the ingredient that gets the most attention is of course Vitamin C. But here’s the catch: are you using the right Vitamin C? Or more importantly, are you using natural Vitamin C?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat’s the real concern. Most Vitamin C used in skincare is synthetic ascorbic acid, often made in labs from GMO corn glucose\u003c\/span\u003e\u003cspan\u003e. This not only lacks the proper benefits of vitamin C but also makes it a bit difficult to use it regularly.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cspan\u003eAcerola Cherry (Vitamin C)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe use the best natural source of Vitamin C—Acerola Cherry. Studies showed that it delivers better absorption and best results compared to synthetic ascorbic acid. It also boosts collagen production and repairs the skin, making it more youthful while retaining firmness and elasticity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cspan\u003eBenefits of Vitamin C\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVitamin C is one of the most versatile skincare ingredient. It doesn’t just brighten skin, it has more properties :\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eCollagen synthesis\u003c\/strong\u003e – Boosts collagen production, reducing wrinkles and improving skin elasticity.\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eUV rays protection\u003c\/strong\u003e – Although it is not a replacement of SPF but it can actually minimize  the harmful effects of UV rays, \u003c\/span\u003e\u003cspan\u003ewhen paired with SPF. It enhances the overall sun protection.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eScar lightening\u003c\/strong\u003e –  It also helps in reducing scars by inhibiting melanin production while boosting collagen.\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eFading pigmentation\u003c\/strong\u003e – it lightens the dark spots and uneven skin tone, giving the skin a brighter look.\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eSources of Vitamin C \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEdible sources – Fruits and vegetables are the richest sources of Vitamin C. A balanced diet is ideal, but since we don’t always consume enough, adding Vitamin C supplements can help.\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTopical sources\u003c\/strong\u003e\u003cspan\u003e – Applying Vitamin C directly to the skin ensures better and targeted absorption. Sereko’s \u003ca href=\"https:\/\/serekoshop.com\/collections\/brightening\"\u003e\u003cstrong\u003eVitamin C skincare products\u003c\/strong\u003e\u003c\/a\u003e are the bestest made with natural Acerola Cherry extract, our vitamin C products are safe, effective, and suitable for daily use.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cstrong\u003eSereko’s Vitamin C Skincare routine:\u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e1- Vitamin C Clarifying Cleanser\u003c\/strong\u003e – With tea tree oil and hazel extract, it not only fades pigmentation but also regulates sebum production, making it perfect for all skin types.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e2- Vitamin C Clarifying Toner\u003c\/strong\u003e – Vitamin C with niacinamide works best as they both enhance their properties well and are a very good combination for brightening your skin, minimizing dark spots, unclogging pores, and reducing acne with glycolic acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e3- Vitamin C Clarifying Serum\u003c\/strong\u003e – This quick-absorbing, lightweight serum is beginner-friendly, perfect for those who want to add a \u003ca href=\"https:\/\/serekoshop.com\/collections\/brightening\"\u003e\u003cstrong\u003eVitamin C product\u003c\/strong\u003e\u003c\/a\u003e to their routine with 15+ actives.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e4- Vitamin C Clarifying Night Cream\u003c\/strong\u003e – With hyaluronic acid and niacinamide, this combination is not just for skin brightening but also for strengthening the skin barrier’s function.\u003c\/span\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cstrong\u003eShould You Use Vitamin C in One Product or All?\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat’s  a very common question that arises and the answer depends on what type of vitamin C and how much concentration of that you are using. While one Vitamin C product can deliver benefits, using a complete Vitamin C routine ensures your skin gets consistent care, from cleansing to hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eWhy Sereko’s Vitamin C products?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe only use natural Vitamin C from \u003ca href=\"https:\/\/serekoshop.com\/blogs\/mind-journal\/acerola-cherry-small-fruit-changing-way-we-think-about-skin\"\u003e\u003cstrong\u003eAcerola Cherry\u003c\/strong\u003e\u003c\/a\u003e, which is safer, more efficient, and better absorbed by the skin. As India’s first psychodermatology brand, powered by NeuroCalm formula we are not just here to treat skin concerns but also to reduce stress and anxiety—helping your skin achieve a natural, healthy glow. Each product is crafted to make your skincare routine feel like therapy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith us you are not just brightening your skin, you are nourishing it from within. \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePopular Searches |  \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/serekoshop.com\/collections\/lip-balms\"\u003eLip Balm\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/collections\/sunscreen\"\u003eSunscreen\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/clarifying-moisturiser\"\u003eNight Cream\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/clarifying-cleanser\"\u003eVitamin C Cleanser\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/hydra-repair-5-urea-avocado-oil-body-wash\"\u003eBody Wash\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/clarifying-serum\"\u003eVitamin C Serum\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/hydra-repair-body-lotion-200ml\"\u003eBody Lotion \u003c\/a\u003e\u003c\/strong\u003e\u003cstrong\u003e| \u003ca href=\"https:\/\/serekoshop.com\/products\/clarifying-toner\"\u003eVitamin C Toner\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/collections\/moisturizer\"\u003eMoisturizer\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/clarifying-body-oil\"\u003eBody Oil\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/clarifying-body-scrub\"\u003eBody Scrub\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/the-super-glow-kit\"\u003eSuper Glowkit\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/calming-gel-pen\"\u003eCalming Gel Pen\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/collections\/sunscreen-for-men\"\u003eSunscreen for Men \u003c\/a\u003e\u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e| \u003ca href=\"https:\/\/serekoshop.com\/collections\/sunscreen-for-women\"\u003eSunscreen for Women \u003cb id=\"docs-internal-guid-25d395e8-7fff-bcc0-a979-ed496343765a\"\u003e\u003cspan\u003e|\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/serekoshop.com\/collections\/sunscreen-for-women\"\u003e Moisturizers for Glowing Skin\u003c\/a\u003e\u003c\/strong\u003e\u003cstrong\u003e| \u003ca href=\"https:\/\/serekoshop.com\/collections\/lip-balms\"\u003eHydrating Lip Balm\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/products\/pigmentation-repair-lip-balm-affogato\"\u003eLip Balm for Dark Lips \u003c\/a\u003e\u003c\/strong\u003e\u003cstrong\u003e| \u003ca href=\"https:\/\/serekoshop.com\/collections\/serum\"\u003eSerums for Glowing Skin \u003c\/a\u003e| \u003ca href=\"https:\/\/serekoshop.com\/collections\/cleanser\"\u003eFace Wash for Oily Skin\u003c\/a\u003e | \u003ca href=\"https:\/\/serekoshop.com\/collections\/hydration\"\u003eHydrating Skincare Products\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"clarifying-serum","title":"Vitamin C Face Serum","description":"A lightweight serum that visibly brightens dull skin with 50x potent Vitamin C. This powerful, stable formula fades dark spots and pigmentation, and combats signs of stress \u0026amp; ageing, improving elasticity and firmness. ","brand":"SEREKO","offers":[{"title":"30ml","offer_id":46430186832185,"sku":"8906164510039","price":949.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/vitamin_c_SERUM_copy_479d48f2-9412-4eca-9d9e-c0d6cacbb1b7.webp?v=1781543970"},{"product_id":"clarifying-moisturiser","title":"Vitamin C Night Cream","description":"\u003cp\u003eThe ultimate hydrating radiance boost, this cream deeply hydrates, plumps and brightens with antioxidant-rich Acerola Cherry, a gentle yet potent form of Vitamin C. Our lightweight gel night cream helps to target dullness and uneven skin tone for brighter, more radiant skin. You can try our night cream for all skin types. \u003c\/p\u003e","brand":"SEREKO","offers":[{"title":"Pack of 1 50 ml","offer_id":46430219927865,"sku":"8906164510015","price":759.0,"currency_code":"INR","in_stock":true},{"title":"Pack of 2 50 ml","offer_id":46430219960633,"sku":"8906164510176","price":1480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/Clarifying_Night_Cream.webp?v=1781588483"},{"product_id":"clarifying-toner","title":"Vitamin C Clarifying Toner","description":"A refreshing fine mist toner that gently exfoliates and visibly brightens dull skin. This calming formula refines pores, tightens skin, rebalances skin pH and helps prevent acne.\n","brand":"SEREKO","offers":[{"title":"100 ml","offer_id":46430157373753,"sku":"8906164510022","price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/vitamin_c_TONER_1.webp?v=1781544410"},{"product_id":"clarifying-cleanser","title":"Vitamin C Clarifying Cleanser","description":"\u003cp\u003eA non-drying gel cleanser with mild foam that effectively removes dirt, makeup and excess sebum. This soothing formula visibly brightens dull skin, soothes inflammation and prevents acne. This Vitamin C face wash or cleanser is suitable for all skin types.\u003c\/p\u003e","brand":"SEREKO","offers":[{"title":"100 ml","offer_id":46394356629817,"sku":"8906164510046","price":669.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/vitamin_c_cleanser_7435ec01-731c-4999-9d14-ce8b4b180c96.webp?v=1781544258"},{"product_id":"clarifying-body-scrub","title":"Vitamin C Clarifying Body Scrub","description":"\u003cp\u003eEnriched with Epsom Salts, this fine-textured body scrub gently exfoliate and brighten dull skin with Vitamin. This rejuvenating scrub helps relieve muscle pain, fade pigmentation and tan, and fade the appearance of stretch marks with every use. Try our body scrub\u003cspan\u003e for tan removal and \u003c\/span\u003eglowing skin\u003cem\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"SEREKO","offers":[{"title":"Pack of 1 100 g","offer_id":46430288019769,"sku":"8906164510053","price":509.0,"currency_code":"INR","in_stock":true},{"title":"Pack of 2 100 g","offer_id":46430288052537,"sku":"8906164510183","price":980.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/body_scrub_20503d26-9766-455a-8332-da03bf1aa27f.webp?v=1781544331"},{"product_id":"clarifying-body-oil","title":"Vitamin C Clarifying Body Oil","description":"A quick-absorbing, non-greasy body oil that will visibly brighten dull and pigmented areas while nourishing dry skin. This formula is a blend of 7+ botanical oils that helps fade stretch marks \u0026amp; cellulite, and enhances skin radiance.","brand":"SEREKO","offers":[{"title":"100 ml","offer_id":46430231920953,"sku":"8906164510008","price":723.0,"currency_code":"INR","in_stock":true},{"title":"100 ml (Pack of 2)","offer_id":46430231953721,"sku":"8906164510190","price":1350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/body_oil_7f6f7fa6-f0c6-4acf-9297-34d94fc322e3.webp?v=1781544523"},{"product_id":"pigmentation-repair-lip-balm-affogato","title":"Pigmentation Repair Lip Balm","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThis nourishing clear lip treatment helps correct and prevent lip hyperpigmentation. It repairs damaged lips, leaving them soft, moisturised, and even-toned.\u003c\/span\u003e\u003c\/p\u003e","brand":"SEREKO","offers":[{"title":"Pack of 1  8g","offer_id":51713723597113,"sku":"8906164510381","price":418.0,"currency_code":"INR","in_stock":true},{"title":"Pack of 2  16g","offer_id":51713723629881,"sku":"8906164510756","price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/affogato_1_598ebcdb-c4f8-4d11-96a8-d4c5a6ce4d35.webp?v=1781543628"},{"product_id":"vitamin-c-clarifying-toner-mini-15-ml","title":"Vitamin C Clarifying Toner Mini-15ml","description":"A refreshing fine mist toner that gently exfoliates and visibly brightens dull skin. This calming formula refines pores, tightens skin, rebalances skin pH and helps prevent acne.\n","brand":"SEREKO","offers":[{"title":"15 ml","offer_id":51921354916153,"sku":"8906164510404","price":220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/1_95598338-5388-4f1b-9316-9686bcb3f445.jpg?v=1770363378"},{"product_id":"vitamin-c-clarifying-toner-15ml","title":"Vitamin C Clarifying Toner - 15ml","description":"A refreshing fine mist toner that gently exfoliates and visibly brightens dull skin. This calming formula refines pores, tightens skin, rebalances skin pH and helps prevent acne.\n","brand":"SEREKO","offers":[{"title":"Default Title","offer_id":52085606777145,"sku":"8906164510404","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/Artboard_1_copy_5.png?v=1777988570"},{"product_id":"vitamin-c-clarifying-cleanser-15ml","title":"Vitamin C Clarifying Cleanser - 15ml","description":"\u003cp\u003eA non-drying gel cleanser with mild foam that effectively removes dirt, makeup and excess sebum. This soothing formula visibly brightens dull skin, soothes inflammation and prevents acne. This Vitamin C face wash or cleanser is suitable for all skin types.\u003c\/p\u003e","brand":"SEREKO","offers":[{"title":"Default Title","offer_id":52085612413241,"sku":"8906164510398","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/Artboard_1_copy_4.png?v=1777988790"},{"product_id":"pigmentation-repair-lip-balm-affogato-pack-of-2","title":"Pigmentation Repair Lip Balm Affogato Pack of 2","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThis nourishing clear lip treatment helps correct and prevent lip hyperpigmentation. It repairs damaged lips, leaving them soft, moisturised, and even-toned.\u003c\/span\u003e\u003c\/p\u003e","brand":"SEREKO","offers":[{"title":"Pack of 2","offer_id":52087432708409,"sku":"8906164510756-PO2","price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/affogato_pack_of_2_1e9488c2-757f-44d1-898b-7bd7089691d4.webp?v=1781544741"},{"product_id":"vitamin-c-clarifying-cleanser","title":"Vitamin C Clarifying Cleanser","description":"\u003cp\u003eA non-drying gel cleanser with mild foam that effectively removes dirt, makeup and excess sebum. This soothing formula visibly brightens dull skin, soothes inflammation and prevents acne. This Vitamin C face wash or cleanser is suitable for all skin types.\u003c\/p\u003e","brand":"SEREKO","offers":[{"title":"100 ml","offer_id":52092143894841,"sku":"8906164510046","price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/vitaminccleanser.webp?v=1767334542"},{"product_id":"vitamin-c-clarifying-body-scrub","title":"Vitamin C Clarifying Body Scrub","description":"\u003cp\u003eEnriched with Epsom Salts, this fine-textured body scrub gently exfoliate and brighten dull skin with Vitamin. This rejuvenating scrub helps relieve muscle pain, fade pigmentation and tan, and fade the appearance of stretch marks with every use. Try our body scrub\u003cspan\u003e for tan removal and \u003c\/span\u003eglowing skin\u003cem\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"SEREKO","offers":[{"title":"100 g","offer_id":52092144746809,"sku":"8906164510053","price":650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8062\/1113\/files\/body_scrub_1.webp?v=1771094078"},{"product_id":"vitamin-c-clarifying-toner","title":"Vitamin C Clarifying Toner","description":"A refreshing fine mist toner that gently exfoliates and visibly brightens dull skin. 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