How D2C Brands Navigate Through Choppy Waters By Establishing Niches

How D2C Brands Navigate Through Choppy Waters By Establishing Niches

"One major challenge in building a D2C brand lies in navigating a competitive landscape, especially when rivals enjoy significant funding, balancing creativity with scalability," says Malvika Jain, Founder of SEREKO.

In the dynamic landscape of D2C startups in India, crafting a strong brand image is essential for success. Our Founder, Malvika Jain has been featured in an interesting article in Business World Disrupt that pinpoints what is important to establish a meaningful brand in such a competitive space in India.

Click on the link below to read the full article:

https://bwdisrupt.businessworld.in/article/How-D2C-Brands-Navigate-Through-Choppy-Waters-By-Establishing-Niches/11-03-2024-512889/ 

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