To launch its breakthrough Anti-Acne Biome™ range, SEREKO took an unexpected route – going from its signature lilac hue to green, since, according to consumer psychology, green is associated with acne. Their signature aesthetic turned green across social media, packaging, and messaging, and they sent out mysterious PR boxes with the brand name and only one question: “Why is SEREKO green?”
Read the full article here:
https://www.mediainfoline.com/advertising/serekos-green-takeover-a-disruptive-digital-campaign-to-launch-its-new-anti-acne-biome-range
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