Beauty & You saw over 660 applicants from over 50 cities representing all beauty categories. From these applicants, NIV and NYKAA executives selected 12 finalists in the three categories of GROW (in-market), IMAGINE (pre-launch), and CREATE (storytellers).
Grow category finalist Sereko breaks the loop of recurring skin issues with its patent-pending psychodermatology formulas that clinical results suggest reversing the signs of stress in the skin.
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